PayPal Express Checkout - 2012 Guide de l'utilisateur télécharger pdf (Page 11)

Express Checkout Integration Guide August 7, 2012 11

Getting Started With Express Checkout

Key Features of Express Checkout

 See more at: https://merchant.paypal.com/cgi-

bin/marketingweb?cmd=_render-

content&content_ID=merchant/express_checkout&nav=2.1.5

The Express Checkout Experience

Express Checkout makes it easier for buyers to pay online. It also enables you to accept PayPal

while retaining control of the buyer and the overall checkout flow.

Consider your buyers’ experience before implementing Express Checkout. A generic flow

probably has the following sequence of pages:

A generic checkout flow

In a typical checkout flow, a buyer:

1. Checks out from the shopping cart page

2. Provides shipping information

3. Chooses a payment option and provides billing and payment information

4. Reviews the order and pays

5. Receives an order confirmation

In an Express Checkout flow, a buyer still checks out at the beginning of the flow. However,

the buyer does not enter shipping, billing, or payment information, because PayPal provides

the stored information. This simplifies and expedites the checkout process.

The following diagram shows the Express Checkout flow:

Express Checkout flow

In the Express Checkout flow, the buyer:

1. Chooses Express Checkout by clicking Check out with PayPal

2. Logs into PayPal to authenticate his or her identity

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PayPal Express Checkout - 2012 Guide de l'utilisateur Page 11