PayPal Express Checkout - 2009 Guide de l'utilisateur télécharger pdf (Page 20)

Best Practices

PayPal Login Page

20 October 2009 User Interface Standards

Six months after the launch, change the message from Now Accepting PayPal to either We

Accept PayPal or We Prefer PayPal consistently on both pages. The PayPal acceptance

graphics should be linked to the approved “What is PayPal” text.

Consistent placement of PayPal branding across the Home and Product Details pages results in

increased overall sales and conversion.

PayPal Login Page

After the buyer clicks the Checkout with PayPal button or selects PayPal from your Payment

Methods page, you call the SetExpressCheckout API and redirect the buyer to PayPal.

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PayPal Express Checkout - 2009 Guide de l'utilisateur Page 20